Integrating the Moderation Effect of Entrepreneurial Qualities into the Tam Model and Treatment of Potential Confounding Factors

Abstract

Perceived usefulness and ease of use are important constructs in the
Technology Acceptance Model (TAM), which have been generally linked to
the usage of technologies-directly and indirectly. However, unique
entrepreneur's traits such as innovativeness and perseverance could have
different implications on these relationships. This research examines the
moderation effect of these traits namely, innovativeness and perseverance
on the relationship between perceived usefulness, perceived ease of use
and technology usage by entrepreneurs. Moreover, there the study controlled
for potential confounding of demographic variables, and the results show
that the established relationships were hardly confounded by demography.
Findings and implications are discussed.