Vol. 3 No. 2 (2006)

Articles

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  E-Service Customer Retention: the roles of Negative Affectivity and Perceived Switching Costs

  Sophea Chea, Margaret Meiling Luo

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  Advancing CRM Initiatives with Knowledge Management

  Harald Salomann, Malte Dous, Lutz Kolbe, Walter Brenner

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  Don’t call us, we’ll call you - Performance Measurement in Multi-Channel Environments

  Mobile Marketing, Alexander Ostrowski, Susanne Glissmann, Lutz M. Kolbe, Walter Brenner

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